STRATEGI PENGEMBANGAN USAHA JASA SERVIS AC MENGGUNAKAN METODE SWOT (Studi Kasus Pada CV. Wahyu Putra Teknik)
| Main Author: | MARIO , BUDIONO |
|---|---|
| Format: | Thesis NonPeerReviewed application/pdf |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
http://eprints.upnjatim.ac.id/6515/1/file1.pdf http://eprints.upnjatim.ac.id/6515/2/file2.pdf http://eprints.upnjatim.ac.id/6515/ |
Daftar Isi:
- Basically every company has a strategy in trying. Therefore we need a new breakthrough that could lead consumers to choose and are interested in the products or services offered. This requires companies conducting activities as effectively and efficiently as possible, so that it can be protected in a relatively long period of time. For that the company will perform a wide range of creative ideas in an effort to maintain its presence in the midst of competition, especially in companies engaged in the same. Company engaged in service AC service activities is a company that entered the ranks of small and medium enterprises, most companies engaged in servicing air conditioning services are not able to survive in the stiff competition it is precisely because it is less business strategies used, particularly the right marketing strategy that can determine how much sales can increase company profits. CV. Wahyu Putra Teknik is one company that is engaged in services AC service activities are included in the types of small and medium businesses that could determine the nation's economic growth can also reduce the unemployment that occurs, especially Sidoarjo area. Techniques analysis in this study is the information in the form of qualitative narratives produced in-depth interviews and a questionnaire relating to the strategic development of CV. Wahyu Putra Teknik. The purpose of this study is to identify development strategies used in running businesses and developing a business that will then be taken a conclusion SWOT. Keywords:Efas, Ifas, SWOT Analyze, Matrix SWOT