STRATEGI BISNIS PADA PEDAGANG KAKI LIMA (PKL) DI TAMAN BUNGKUL, SURABAYA (Studi Kasus Pedagang Kaki Lima (PKL) di Taman Bungkul, Surabaya)
| Main Author: | Khairina, Afriani Candra Dewi |
|---|---|
| Format: | Thesis NonPeerReviewed application/pdf |
| Terbitan: |
, 2014
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| Subjects: | |
| Online Access: |
http://eprints.upnjatim.ac.id/6376/1/file1.pdf http://eprints.upnjatim.ac.id/6376/2/file2.pdf http://eprints.upnjatim.ac.id/6376/ |
Daftar Isi:
- Small and Middle Enterprises (SMEs) is one of the group's largest economic players in the Indonesian economy and proved to be the seat of the national economy in times of crisis and also create employment opportunities for a large enough domestic labor, thus greatly helping to reduce unemployment caused by less of jobs vacancies. Qualitative research, as the research procedures which produce descriptive data in the form of words written or spoken of those that can be observed. In this study, the 7 respondents, where respondents were taken by using purposive sampling technique. The results of the business strategy of 7 volunteers of mall and middle enterprises of informal sector (case study of small and middle enterprises in the informal sector of street vendors in Taman Bungkul, Surabaya) were observed in the study show that in the manage financial, production strategies, employee recruitment, then analyzed using the SWOT analysis which stands for Strengths, Weaknesses, Opportunities, and Threats which in Indonesian means strengths, weaknesses, opportunities and threats. Keywords: Business Strategies that include Marketing, Production, Human Resource Management, Financial and SWOT Analysis (strengths, weaknesses, opportunities and threats)