PEMANFAATAN TEKNOLOGI INFORMASI JEJARING SOSIAL TWITTER UNTUK PROMOSI BAGI USAHA KECIL MENENGAH (Studi deskriptif kualitatif tentang pemanfaatan jejaring sosial Twitter untuk promosi bagi usaha kecil menengah di Surabaya Selatan)

Main Author: YOHANES , ARDHINA SUPRIYONO
Format: Thesis NonPeerReviewed application/pdf
Terbitan: , 2013
Subjects:
Online Access: http://eprints.upnjatim.ac.id/5605/1/file1.pdf
http://eprints.upnjatim.ac.id/5605/2/file2.pdf
http://eprints.upnjatim.ac.id/5605/
Daftar Isi:
  • Development of today’s internet world really brought a lot of changes in the mindset and lifestyle of modern society. The growing world of information technology is currently considered very helpful small and medium businesses in introducing products and services that they have to a wider audience without any limitation of distance and time. Today many emerging small businesses who use social networking Twitter. As for the objectives to be achieved in this study is to know, how social media Twitter in their utilization for small and medium businesses. This study uses a qualitative method by using two techniques data collection were interviews and observation. Key word : Promotion, Social networking Twitter