STRATEGI MENINGKATKAN VOLUME PENJUALAN FRUIT COCKTAIL DI PT. KOKI INDOCAN PANDAAN PASURUAN
| Main Author: | RETNO, ARDILA |
|---|---|
| Format: | Thesis NonPeerReviewed application/pdf |
| Terbitan: |
, 2013
|
| Subjects: | |
| Online Access: |
http://eprints.upnjatim.ac.id/4952/1/file1.pdf http://eprints.upnjatim.ac.id/4952/2/file2.pdf http://eprints.upnjatim.ac.id/4952/ |
Daftar Isi:
- The purpose of this thesis is to analyze the development of sales volumes fruit cocktail PT. Koki Indocan Pandaan Pasuruan per quarter from 2007 to 2011 and determine alternative strategies to increase sales volume in fruit cocktail PT.Koki Indocan. To achieve the first objective is to use the linear trend analysis. To achieve the second objective digunanakan 2 analysis, linear regression analysis and SWOT analysis are expected to complement each other. The development of sales volumes fruit cocktail unstable and tends to decrease. average decrease in the sales volume of each fruit cocktail him a quarter of the year 2007 -2011 is equal -204.453571 unit. From the results of linear regression analysis and the results of the SWOT analysis berganada be formulated strategic alternatives, 1) maintain the quality of the product so as not to compete, 2) increase the diversity of products that can not compete and expand market segments, and 3) competitive pricing to beat the competition. Keywords: strategies to increase sales volume fruit cocktail