TINGKAT PENGETAHUAN MASYARAKAT SURABAYA TENTANG IKLAN LAYANAN MASYARAKAT PERINGATAN DI PERLINTASAN KERETA API (Studi Deskriptif Tingkat Pengetahuan Masyarakat Surabaya Tentang Isi Pesan Iklan Layanan Masyarakat Peringatan Di Perlintasan Kereta Api di Televisi)
| Main Author: | HANI KUSUMO , HARTORO |
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| Format: | Thesis NonPeerReviewed application/pdf |
| Terbitan: |
, 2012
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| Subjects: | |
| Online Access: |
http://eprints.upnjatim.ac.id/3447/1/file1.pdf http://eprints.upnjatim.ac.id/3447/2/file2.pdf http://eprints.upnjatim.ac.id/3447/ |
Daftar Isi:
- Advertising is the process of delivering a message or information to some or all audiences by using media. Problems that often occur when this number of accidents that occur on railway crossings in Indonesia. Objectives to be achieved in this study was to determine how the level of public knowledge about the contents of the message Surabaya public service ads warning at railroad crossings on television. The population in this study are Surabaya people over the age of 17-59 years and sampling techniques in the study were non-probability sampling method with accidental sampling technique. Methods of data analysis in this study using a frequency table. From the results of the test results obtained respondents' level of knowledge of the contents of the message about the public service ads warning at railway crossings is high. The high level of knowledge of the respondents indicate the success of the government in conveying messages through community service.