PERAN PERSEPSI PRODUK, PENGETAHUAN DAN PENDAPATAN TERHADAP MINAT MENABUNG DI BANK SYARIAH (STUDI KASUS: PENGEMUDI OJEK ONLINE DI YOGYAKARTA)
| Main Author: | Naufal Akbar, NIM.: 17108020030 |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
, 2023
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| Subjects: | |
| Online Access: |
https://digilib.uin-suka.ac.id/id/eprint/56664/1/17108020030_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf https://digilib.uin-suka.ac.id/id/eprint/56664/2/17108020030_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf https://digilib.uin-suka.ac.id/id/eprint/56664/ |
Daftar Isi:
- This research was conducted with the aim of knowing the effect of product perceptions, knowledge, and income on the interest in saving online motorcycle taxi drivers in Yogyakarta at Islamic banks. This research is a quantitative research. The data from this study were obtained from questionnaires/questions that had been distributed to research respondents. Respondents to this study were 332 online motorcycle taxi drivers who were registered as active members of the Jogjakarta Gojek Driver Association (PAGODJA). The research data was then processed using multiple linear regression analysis using the IBM SPSS version 25 computer application. The results of this study were that product perceptions partially proved to have a significant positive effect on the intention to save. In addition, knowledge is partially proven to have a significant positive effect on the intention to save. Then, income is partially proven to have a significant positive effect on the intention to save. Finally, product perceptions, knowledge and income simultaneously have a significant effect on the intention to save.