STRATEGI KOMUNIKASI DAKWAH PONDOK PESANTREN AL-MUHAJIRIN PADA CHANNEL YOUTUBE AL-MUHAJIRIN TV
| Main Author: | Hikmat Darajat, NIM.: 17102010081 |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
, 2022
|
| Subjects: | |
| Online Access: |
https://digilib.uin-suka.ac.id/id/eprint/55849/1/17102010081_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf https://digilib.uin-suka.ac.id/id/eprint/55849/2/17102010081_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf https://digilib.uin-suka.ac.id/id/eprint/55849/ |
| ctrlnum |
55849 |
|---|---|
| fullrecord |
<?xml version="1.0"?>
<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>https://digilib.uin-suka.ac.id/id/eprint/55849/</relation><title>STRATEGI KOMUNIKASI DAKWAH PONDOK PESANTREN
AL-MUHAJIRIN PADA CHANNEL YOUTUBE
AL-MUHAJIRIN TV</title><creator>Hikmat Darajat, NIM.: 17102010081</creator><subject>Penyiaran Islam</subject><subject>Media Dakwah</subject><description>The
development of the times and technological advances affect various aspects of
human activities, including da'wah activities. Da'wah activities are often carried out
by missionaries from stage to stage with a narrow audience scope, now with
sophisticated technology da'wah activities can be carried out by utilizing YouTube
media with an increasingly wider audience coverage. The increasingly advanced
technology is utilized by the Al-Muhajirin Islamic Boarding School by carrying out
da'wah activities through YouTube social media with the account name Al-
Muhajirin TV.
This research is a descriptive-qualitative research, namely research that
obtains data through observation or observation, interviews, and review of
documents. This research is based on the concept of strategy according to Ahmad's
opinion and the theory of communication goals proposed by R. Wayne Place, Brent.
D. Peterson, and M. Dallas Burnet, with the technical analysis of the interactive
model data proposed by Miles and Huberman. Sources of data are taken from two
types of data, namely primary data and secondary data, primary data is obtained
directly from sources in this case, namely the head of the media division of Al-
Muhajirin TV and an important crew who is one of the two founders of the Alxiii
Muhajirin TV youtube channel, while secondary data were obtained from
documents, books, and the YouTube account of Al-Muhajirin TV.
The results of this study found that the application of communication
strategies by the Al-Muhajirin TV youtube channel which includes: target audience,
target formulation, message determination, audience analysis, media selection,
message design and preparation, has been well and effectively used in preaching
activities through youtube media and can attract communicants to follow and watch
da'wah content from Al-Muhajirin TV. Currently, Al-Muhajirin TV has collected
18,500 subscribers with 1,642,487 hours of broadcast.</description><date>2022-09-15</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><type>Book:Book</type><language>ind</language><identifier>https://digilib.uin-suka.ac.id/id/eprint/55849/1/17102010081_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf</identifier><type>Book:Book</type><language>ind</language><identifier>https://digilib.uin-suka.ac.id/id/eprint/55849/2/17102010081_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf</identifier><identifier> Hikmat Darajat, NIM.: 17102010081 (2022) STRATEGI KOMUNIKASI DAKWAH PONDOK PESANTREN AL-MUHAJIRIN PADA CHANNEL YOUTUBE AL-MUHAJIRIN TV. Skripsi thesis, UIN SUNAN KALIJAGA YOGYAKARTA. </identifier><recordID>55849</recordID></dc>
|
| language |
ind |
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview Book:Book Book |
| author |
Hikmat Darajat, NIM.: 17102010081 |
| title |
STRATEGI KOMUNIKASI DAKWAH PONDOK PESANTREN
AL-MUHAJIRIN PADA CHANNEL YOUTUBE
AL-MUHAJIRIN TV |
| publishDate |
2022 |
| isbn |
17102010081 |
| topic |
Penyiaran Islam Media Dakwah |
| url |
https://digilib.uin-suka.ac.id/id/eprint/55849/1/17102010081_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf https://digilib.uin-suka.ac.id/id/eprint/55849/2/17102010081_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf https://digilib.uin-suka.ac.id/id/eprint/55849/ |
| contents |
The
development of the times and technological advances affect various aspects of
human activities, including da'wah activities. Da'wah activities are often carried out
by missionaries from stage to stage with a narrow audience scope, now with
sophisticated technology da'wah activities can be carried out by utilizing YouTube
media with an increasingly wider audience coverage. The increasingly advanced
technology is utilized by the Al-Muhajirin Islamic Boarding School by carrying out
da'wah activities through YouTube social media with the account name Al-
Muhajirin TV.
This research is a descriptive-qualitative research, namely research that
obtains data through observation or observation, interviews, and review of
documents. This research is based on the concept of strategy according to Ahmad's
opinion and the theory of communication goals proposed by R. Wayne Place, Brent.
D. Peterson, and M. Dallas Burnet, with the technical analysis of the interactive
model data proposed by Miles and Huberman. Sources of data are taken from two
types of data, namely primary data and secondary data, primary data is obtained
directly from sources in this case, namely the head of the media division of Al-
Muhajirin TV and an important crew who is one of the two founders of the Alxiii
Muhajirin TV youtube channel, while secondary data were obtained from
documents, books, and the YouTube account of Al-Muhajirin TV.
The results of this study found that the application of communication
strategies by the Al-Muhajirin TV youtube channel which includes: target audience,
target formulation, message determination, audience analysis, media selection,
message design and preparation, has been well and effectively used in preaching
activities through youtube media and can attract communicants to follow and watch
da'wah content from Al-Muhajirin TV. Currently, Al-Muhajirin TV has collected
18,500 subscribers with 1,642,487 hours of broadcast. |
| id |
IOS2755.55849 |
| institution |
UIN Sunan Kalijaga |
| affiliation |
ptki.onesearch.id |
| institution_id |
319 |
| institution_type |
library:university library |
| library |
Perpustakaan UIN Sunan Kalijaga |
| library_id |
261 |
| collection |
Digital Library UIN Sunan Kalijaga |
| repository_id |
2755 |
| subject_area |
Pendidikan Agama Akuntansi Ilmu Sosial dan Humaniora |
| city |
KOTA YOGYAKARTA |
| province |
DAERAH ISTIMEWA YOGYAKARTA |
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1 |
| repoId |
IOS2755 |
| first_indexed |
2023-02-24T21:29:41Z |
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2023-02-24T21:29:41Z |
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dc |
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1765822836765622272 |
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