PENGARUH POSTINGAN AKUN INSTAGRAM @BENTOKOPIINDONESIA TERHADAP MINAT BERKUNJUNG DI BENTO KOPI YOGYAKARTA PADA MASA PANDEMI COVID-19
| Main Author: | Berliana Dewi, NIM. 17107030022 |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
, 2021
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| Subjects: | |
| Online Access: |
https://digilib.uin-suka.ac.id/id/eprint/48366/1/17107030022_BAB-I_IV-atau-V_DAFTAR-PUSTAKA.pdf https://digilib.uin-suka.ac.id/id/eprint/48366/2/17107030022_BAB-II_sampai_SEBELUM-BAB-TERAKHIR.pdf https://digilib.uin-suka.ac.id/id/eprint/48366/ |
Daftar Isi:
- Instagram is a social media that is used for marketing purposes. This study aimed to analyze the effect of posting to the Instagram account @bentokopiindonesia on interest in visiting Bento Kopi Yogyakarta during the Covid-19 pandemic. The sample used in this study is @bentokopiindonesia’s Instagram account followers based on the Slovin formula. This study used a quantitative method with data collection techniques using a questionnaire and used Uses and Effect Theory as the basic theory. The study results showed an effects of posting to the Instagram account @bentokopiindonesia on interest in visiting Bento Kopi Yogyakarta during the Covid-19 pandemic. The magnitude of the effects of posting to the Instagram account @bentokopiindonesia on interest in visiting Bento Kopi Yogyakarta during the Covid-19 pandemic was 69.4%, and the rest were variables or other factors outside of this study.