ANALISIS PENGARUH PENGETAHUAN, RELIGIUSITAS, PROMOSI DAN TINGKAT PENDAPATAN TERHADAP MINAT MASYARAKAT MENJADI NASABAH DI BANK SYARIAH (STUDI KASUS PADA MASYARAKAT PETANI DESA RINGINHARJO KECAMATAN BANTUL KABUPATEN BANTUL)
| Main Author: | RATNA RIZKYA AMALIA, NIM. 15820032 |
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| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
http://digilib.uin-suka.ac.id/33456/1/15820032_BAB%20I_BAB_TERAKHIR_DAFTAR_PUSTAKA.pdf http://digilib.uin-suka.ac.id/33456/2/15820032_BAB%20II_S.D._SEBELUM_BAB_TERAKHIR.pdf http://digilib.uin-suka.ac.id/33456/ |
Daftar Isi:
- This research is an empirical study to find out the interest of the peasant community of Ringinharjo Village, Bantul District, Bantul Regency, to become a customer in Islamic Bank. This study aims to see the influence of knowledge, religiosity, promotion, and income levels that influence the interest of the farmers community in Ringinharjo Village, Bantul District, Bantul Regency to become customers in Islamic Banks. In this research, the analytical method used is Multiple Linear Regression Analysis to verify the influence of knowledge, religiosity, promotion, and income levels that influence the interest of the peasant community of Ringinharjo Village, Bantul District, Bantul Regency to become a customer in Islamic Banks. The data used is primary data derived from the distribution of questionnaires with 100 respondents. The results of this study indicate that of the four factors used, these four factors influence the interest of the community to become customers in Islamic Banks in a positive and significant manner, namely knowledge, religiosity, promotion, and income level.