PENGARUH MOTIVASI, PERSEPSI, SIKAP DAN PENDAPATAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PRODUK ASURANSI AXA MANDIRI SYARIAH (Studi Nasabah Bancassurance Cabang Lampung)
| Main Author: | SELFIRA PERMADA PUTRI, NIM. 14820046 |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
, 2018
|
| Subjects: | |
| Online Access: |
http://digilib.uin-suka.ac.id/33428/1/14820046_BAB-I_IV-atau-V%20_DAFTAR-PUSTAKA.pdf http://digilib.uin-suka.ac.id/33428/2/14820046_BAB%20II-sampai_SEBELUM-BAB-TERAKHIR.pdf http://digilib.uin-suka.ac.id/33428/ |
Daftar Isi:
- This study tries to research is to find out and analyze the effect of motivation,perception, a attitude, and income consumer’s towards their purchasing decision Sharia Insurance product’s. The data were collected using purposive sampling method. The questionnaires were distributed to bancassurance at Syariah Mandiri Bank In Lampung. There were 100 questionaires returned and they were analyzed using SPSS 24 software. The result showed that perception, a attitude and income has a significant effect towards their purchasing Insurance customers. However,motivation consumer’s have no significant effects on the towards their purchasing decision Sharia Insurance product’s.