PENGARUH ADVERSE SELECTION DAN NEGATIVE FRAMING TERHADAP ESKALASI KOMITMEN PADA KEPUTUSAN INVESTASI
| Main Author: | RAHMAT AKBAR, NIM. 13820149 |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | eng |
| Terbitan: |
, 2018
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| Subjects: | |
| Online Access: |
http://digilib.uin-suka.ac.id/31629/2/13820149_BABI_BAB_TERAKHIR_DAFTAR_PUSTAKA.PDF.pdf http://digilib.uin-suka.ac.id/31629/1/13820149_BABII_S.D._SEBELUM_BAB_TERAKHIR.PDF.pdf http://digilib.uin-suka.ac.id/31629/ |
Daftar Isi:
- This research was conducted to adverse selection and negative framing effect on the escalation of commitment tendencyin investment decition. This study design using 2 x 2 factorial experiment with instruments such cases. Participants in tis study as many as 60 participant. The analysis technique used is a two-way ANOVA. The results showed that the adverse selection effect on the escalation of commitment tendencywith P-Value 0,002. this study also proves on the escalation of commitment tendency is influenced by the negative framing with P-value 0,030 and last the effect of adverse selection and negative framing at the same time influence escalation tendency with PValue 0.000.