Partai politik baru dan strategi kampanye dalam pemilihan legislatif tahun 2019 studi isu-isu kampanye calon legislatif PSI di Kota Semarang
| Main Author: | Luberty, Sulami |
|---|---|
| Format: | Thesis NonPeerReviewed Book |
| Bahasa: | ind |
| Terbitan: |
, 2019
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| Subjects: | |
| Online Access: |
https://eprints.walisongo.ac.id/id/eprint/12665/1/SKRIPSI_1506016019_Sulami%20luberty.pdf https://eprints.walisongo.ac.id/id/eprint/12665/ |
Daftar Isi:
- Elections are the first step of political parties in competing for power to occupy the executive and or legislative seats. Political parties and candidates must have a strategy that can determine the victory to win the seat of power. Political campaigns are an arena of struggle to influence voters through political programs and vision and mission that are expected to accommodate the aspirations of the people, so as to maximize the vote acquisition of a political party. The Indonesian Solidarity Party as a new party in the 2019 legislative elections, succeeded in gaining legislative seats at the local level in big cities and urban areas. As a new party, PSI won 6 seats in the city of Jakarta. In other urban cities like, Surabaya gets 4 seats, Bandung gets 3 seats and in Malang gets 1 seat. PSI became the second-highest ranked party in Aceh Province. Meanwhile, in the city of Semarang which is identical to the 'bull pen' PSI managed to get 2 seats. The purpose of this study: (1) Knowing the campaign strategies used by PSI candidates in the 2019 legislative elections in Semarang City (2) Knowing the supporting and inhibiting factors of the campaign strategies used by PSI candidates in the 2019 legislative elections in Semarang City. This type of research uses a qualitative type of research procedures that produce descriptive data, while the type of research is a case study. Data collection is carried out in research that is by interview and documentation. Primary data in the form of data obtained directly by the author from interviews with informants, while secondary data obtained from documents needed to complete the data in the study. The location of the study was conducted in the city of Semarang. The subjects of this study were the Chairman of the DPD PSI Semarang City and the elected legislative candidates from PSI, while the object of the research was the campaign strategy of the Indonesian Solidarity Party legislative candidates and their inhibiting and supporting factors, the research xi informants were selected purposively. Then the data processing techniques used are data reduction, data presentation and conclusion drawing. From the results of the study it can be concluded that the PSI Semarang City candidates in conducting campaigns using several strategies and there are supporting and inhibiting factors faced in winning the 2019 legislative elections in Semarang City. The strategy includes ownership of the issue by using party issues owned by the Indonesian Solidarity party. As well as political communication which includes the political messages used and door to door campaign channels. Factors supporting the success of PSI candidates in winning the legislative elections are (1) Semarang City urban community (2) The strength of the votes of the Indonesian Solidarity party voters in the City of Semarang. While the inhibiting factors of PSI's legislative campaign strategy are (1) Hoax news (2) Campaign funding (3) There is discrimination (4) The emptiness of Indonesian Solidarity party figures. Keywords: Strategy, Campaign, Legislative Election