Game-based Marketing: Inspire Customer Loyalty Through Rewards, Challenges, and Contests
| Main Author: | I. Gabe Zichermann II. Joselin Linder |
|---|---|
| Format: | Book |
| Terbitan: |
John Wiley & Sons
, 2011
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| Subjects: | |
| Online Access: |
https://openlibrary.telkomuniversity.ac.id/pustaka/10747/game-based-marketing-inspire-customer-loyalty-through-rewards-challenges-and-contests.html |