PENGARUH FAKTOR PENERIMAAN TEKNOLOGI DAN MOTIVASI TERHADAP NIAT BERBAGI PENGETAHUAN MELALUI PENGGUNAAN SITUS JEJARING SOSIAL
| Main Authors: | , Meino Adisaputra, , Prof. Dr. Jogiyanto HM., MBA |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2012
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/99880/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55434 |
Daftar Isi:
- This study aims to examine empirically the influence of motivational factors and technology acceptance behavior towards the attitude of knowledge sharing through social networking sites. This study develops previous research by combining the motivation of the research constructs Bock et al., (2005) and constructs from technology acceptance research Hsu and Lin (2008) as antecedents of the attitude of knowledge sharing behavior by using the theory of planned behavior (TPB) as a theoretical framework research model. Respondents research involving 187 active users of social networking sites (SJS) Facebook and Twitter. Testing techniques using partial least squares (PLS) with the help of application SmartPLS version 2.0. Empirical test results indicate that factors that include the technology acceptance perceived usefulness, perceived ease of use, and perceived enjoyment significant effect on the attitude of knowledge sharing behavior through social network site. While for the motivating factor, just the sense of self worth that affect the attitude of knowledge sharing behavior. For extrinsic motivation and reciprocal relations does not affect the attitude of sharing knowledge through social network site. The results of this study may provide an important contribution to the organization for the Implementation of knowledge management success by utilizing information technology as an effective media in fostering the success of knowledge sharing activities within the organization. The development and popularity of social network site can be used to create an effective knowledgesharing activities.