PENGARUH KUALITAS INFORMASI, KUALITAS LAYANAN DAN KUALITAS SISTEM TERHADAP INTENSI BERKELANJUTAN PENGGUNA E-COMMERCE
| Main Authors: | , fauzan yuliyanto, , Prof. Dr. Jogiyanto HM, MBA. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2012
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/99786/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=56078 |
Daftar Isi:
- This research aims to examined the impact of the online store website quality (information quality, service quality and system quality) on the technology acceptance factor (perceived usefulness and perceived ease of use) as anteseden of attitude (user satisfaction) of the intention to reuse the e-commerce system in Indonesia. Sample were taken using a purposive sampling method. The sample used were 112 respondents. Statistical methods using Partial Least Square (PLS). The result show that the information quality and system quality has a positive and significant impact on perceived usefulness, wherereas no significant impact on service quality. Information quality, service quality and system quality has a positive and significant impact on perceived ease of use. Perceived ease of use has a positive and significant impact on perceived usefulness and satisfaction. Perceived usefulness has a positive and significant impact on satisfaction and intention to use. Satisfaction has a positive impact on intention to continous of ecommerce users.