ANALISIS STRATEGI BERSAING KARTU KREDIT PT BANK MEGA, TBK
| Main Authors: | , Feryansah Risnadi, , Dr. Amin Wibowo, M.B.A., Ph.D. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2012
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/99652/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55794 |
Daftar Isi:
- Global developments indicate a trend of cashless payment is growing, it is characterized by rapidly growing market in credit card business. Average growth of credit cards in Indonesia is quite high, amounting to 10% - 20% per year. Credit card market share in Indonesia for several years is still very large and the competitions among credit card issuers are very tight. The question is whether the strategy adopted at Mega Bank has managed to build a competitive advantage in credit card business. The main purpose of this research is to analyze the current strategy of PT Bank Mega, Tbk, to analyze the internal environment of the company and external environment of credit card industry, so we can formulate alternative competitive strategies in order to win the competition and increase market share in the credit card industry. To find out how well the strategy works, the indicator is customer growth compared to competitors, sales volume increament, customer loyalty and how well the image of products made by a company. The internal strength and weakness analysis is used to capture the best opportunity and defends against the threat, so the company can crafting good strategy and allocating resources appropriately. The External analysis such as economic dominant feature, Porter�s Five Competitive Forces and Key Success Factor analysis, is used to maximize company�s opportunity, minimize company�s threat and increase the opportunity to win the competition in industry.