PERANCANGAN BALANCED SCORECARD PADA PT CITRA TRANSPOR NUSANTARA
| Main Authors: | , Aisyah Tiar Arsyad, , Goedono, Prof. Dr., M.B.A. |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2012
|
| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/99626/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55738 |
Daftar Isi:
- Competitive business environment requires PT Citra Transpor Nusantara to create competitive advantage and generate a strategic planning that fully integrated and not separated from each other. One technique to create a coherent, comprehensive, scalable, and balanced strategic plan is using the balanced scorecard as a strategic management system. The purpose of this study were (1) determine the strategic objectives, key performance indicators (KPI), and strategic initiatives in the Balanced Scorecard design of PT Citra Transpor Nusantara, (2) determine the weight of each perspective and outcome measures in the Balanced Scorecard design of PT Citra Transpor Nusantara. The experiment was conducted with a case study approach on PT Citra Transpor Nusantara headquarters from October to December 2011. Primary data was obtained through focused group discussions and questionnaire, which distributed to 13 expert respondents