ANALISIS SWOT PT GRAHA CITRA AMUNUSA DALAM INDUSTRI PROPERTI
| Main Authors: | , Arnaldo Sandili, , Dr. Supriyadi, M.Sc. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2012
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/99578/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55810 |
Daftar Isi:
- PT Graha Citra Amanusa is one of companies in developer field that provides housing requirements in Particular Province of Yogyakarta (Daerah Istimewa Yogyakarta), especially in Sleman regency. The housing construction area conducted by recent company still relies on Sleman regency. This research is conducted to analyze the company with SWOT analysis. Using SWOT analysis is expected to discover the strength and weaknesses of the company and also to find the company�s position in properties market today. The research is conducted with data collection which is taken directly from project location that becomes the research and conducts an interview with company management party. The data collection is also conducted by collecting the company�s external data related to the conducted research to analyze the investigated problem. From the analysis, it is discovered the results between external analysis which uses five force model that some results indicates a very strong buyers� force because factors as: price, location, and design. In addition, there is almost no substitutive product threat, because the substitution of house is an apartment which needs higher price. While the result of external analysis is that the company�s culture to recruit its employees is based on the kinship system and the human resource that has not achieved the intended education level. From the external and internal analysis, it is discovered the suggestions and strategies for the company that the kinship system must be stopped to avoid internal conflict. The company should also establish marketing head to achieve full marketing.