Strategi Pengelolaan Pelanggan Segmen KartuHalo Regular Studi Kasus pada Sub Direktorat Corporate Account Management Divisi PostPaid Regular Management PT Telekomunikasi Selular
| Main Authors: | , Filnanto Haryadi Djojoadikusumo, , Fahmy Radhi, S.E., M.B.A., Ph.D. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2012
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/98859/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=54974 |
Daftar Isi:
- Aims of this study are to determine KartuHALO Regular positioning related to macro economy conditions, competition in telecommunication industry, and internal condition of the company. And also, to analyze key success factors customer management, SWOT analysis related to PT. Telekomunikasi Seluler (Telkomsel) towards to industry competition. In addition, evaluation of effectiveness business strategic of Telkomsel are also analyze toward application to business competition. Macroeconomic data in this study are inflation, BI Rate, exchange rate, and GDP, from first quarter of 2006 to fourth quarter of 2010, available in www.bi.go.id, www.lme.com, and www.duniainvestasi.com. KartuHALO Reguler data is from annually report of Telkomsel in 2011. Data are analyzing by external macro, five forces model, internal company, key success factor, SWOT analysis, and business strategic completion analysis. Result of this study is KartuHALO Reguler has high potential development and high level of business competition in macroeconomic aspect and to internal of the company. Key success factors, SWOT analysis, and effectiveness of strategic business applied by Telkomsel are found in this study.