Pemetaan Strategis Dengan Balanced Scorecard Studi Pada PT Suzuki Indomobil Sales
| Main Authors: | , Tourino Jani Sebayang, , Dr. Wakhid Slamet Ciptono, MBA., MPM., Ph.D. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2012
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/98842/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55066 |
Daftar Isi:
- Intense competition in Indonesia to make the company's motorcycle manufacturers must be able to compete with other manufacturers. The amount businesses create competition among businesses is increasing, thus making each business person trying to set up and run a proper business strategy in order to win the competition. PT Indomobil Suzuki Sales (SIS) is one of the producers in this business, and do not want to miss respond to the situation today. To define the needs and providing recommendations for PT Suzuki Indomobil Sales, it will be the design and analysis of the Balanced Scorecard. Design and analysis of the Balanced Scorecard Strategy Map will result in a corresponding 4 (four) pillars of the Balanced Scorecard: Financial perspective in the form of increased revenue and cost reduction, customer perspective in the form of image enhancement products, increasing the consistency of service, and increase customer loyalty. Furthermore, Internal Business Process perspective of improving the system of marketing and distribution system improvements as well as the Learning and Growth perspective of the improvement and empowerment of human resources and sustainable utilization of information systems.