Akselerasi Pertumbuhan Perusahaan Melalui Strategi Diversifikasi (Studi pada PT.Combiphar)
| Main Authors: | , Refina Mariana, , Dr. Wakhid Slamet Ciptono, MBA., MPM., Ph.D. |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2012
|
| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/98810/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55047 |
| ctrlnum |
98810 |
|---|---|
| fullrecord |
<?xml version="1.0"?>
<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>https://repository.ugm.ac.id/98810/</relation><title>Akselerasi Pertumbuhan Perusahaan Melalui Strategi Diversifikasi (Studi pada PT.Combiphar).</title><creator>, Refina Mariana</creator><creator>, Dr. Wakhid Slamet Ciptono, MBA., MPM., Ph.D.</creator><subject>ETD</subject><description>The objective of this study is to analyze diversification strategy of
pharmaceutical industry to non-drug category and explore potential drawbacks.
Recently this strategy has been an attractive option for pharmaceutical company
to boost its future revenue and bottom line growth considering high expenses in
research and development and increasing pressure from the government to reduce
drug�s price.
To reach the above objective, descriptive study has been conducted at PT
Combiphar, a local pharmaceutical company which has 13th position in Indonesia
(2010). The study has run in July and August this year, by interviewing top
management from marketing, sales, production, business development and also
supply chain.
The result concludes that diversification to non-drug category can be
future source of growth. But the critical consideration before going to that
direction is choosing the right category to ensure that the company owns
resources and competences to be the sustainable competitive advantage.</description><publisher>[Yogyakarta] : Universitas Gadjah Mada</publisher><date>2012</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><identifier> , Refina Mariana and , Dr. Wakhid Slamet Ciptono, MBA., MPM., Ph.D. (2012) Akselerasi Pertumbuhan Perusahaan Melalui Strategi Diversifikasi (Studi pada PT.Combiphar). UNSPECIFIED thesis, UNSPECIFIED. </identifier><relation>http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55047</relation><recordID>98810</recordID></dc>
|
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview |
| author |
, Refina Mariana , Dr. Wakhid Slamet Ciptono, MBA., MPM., Ph.D. |
| title |
Akselerasi Pertumbuhan Perusahaan Melalui Strategi Diversifikasi (Studi pada PT.Combiphar) |
| publisher |
[Yogyakarta] : Universitas Gadjah Mada |
| publishDate |
2012 |
| topic |
ETD |
| url |
https://repository.ugm.ac.id/98810/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55047 |
| contents |
The objective of this study is to analyze diversification strategy of
pharmaceutical industry to non-drug category and explore potential drawbacks.
Recently this strategy has been an attractive option for pharmaceutical company
to boost its future revenue and bottom line growth considering high expenses in
research and development and increasing pressure from the government to reduce
drug�s price.
To reach the above objective, descriptive study has been conducted at PT
Combiphar, a local pharmaceutical company which has 13th position in Indonesia
(2010). The study has run in July and August this year, by interviewing top
management from marketing, sales, production, business development and also
supply chain.
The result concludes that diversification to non-drug category can be
future source of growth. But the critical consideration before going to that
direction is choosing the right category to ensure that the company owns
resources and competences to be the sustainable competitive advantage. |
| id |
IOS2744.98810 |
| institution |
Universitas Gadjah Mada |
| institution_id |
19 |
| institution_type |
library:university library |
| library |
Perpustakaan Pusat Universitas Gadjah Mada |
| library_id |
488 |
| collection |
UGM Repository |
| repository_id |
2744 |
| subject_area |
Karya Umum |
| city |
SLEMAN |
| province |
DAERAH ISTIMEWA YOGYAKARTA |
| repoId |
IOS2744 |
| first_indexed |
2016-09-14T18:29:20Z |
| last_indexed |
2016-09-22T21:43:18Z |
| recordtype |
dc |
| _version_ |
1765816354625028096 |
| score |
17.538404 |