PERBANDINGAN ANTESEDEN TRUST PADA E-COMMERCE ANTARA INDIVIDU YANG BELUM PERNAH BERTRANSAKSI DENGAN INDIVIDU YANG PERNAH BERTRANSAKSI
| Main Authors: | , Yahya Zainudin, , Dr. Didi Achjari, M.Com. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2012
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/98547/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=55530 |
Daftar Isi:
- Previous studies suggest that trust is crucial factor in the success of ecommerce. This study predict this to be the explanatory factor, why the level of ecommerce activity in Indonesia is low. The researchers have conceptualized that the formation of trust in e-commerce among potential customer and repeat customer are different. This is due to the factor of experience in e-commerce transaction that causes the differences perception of trust antecedent: dispositional trust, institutional trust and interpersonal trust. Therefore, the purpose of this study is to examine the perceptions of trust in e-commerce through a comparison of perceptions of trust antecedents among potential customer and repeat customer with website ticketing online as an object of research. Sample data is obtained by distributing questionnaires through online and traditionally toward respondents or research subject who met the criteria. Then the research hypotheses are tested using one tailed-independent sample t-test. The result of this study shows that dispositional trust perception on potential customer is not greater than repeat customer. Further analysis found that the perceptions between the two groups are the same. This result shows that dispositional trust is not changed because of transactions experience and its indicate the same relationship to trust construct in e-commerce. Meanwhile, the perceptions of institutional trust and interpersonal trust on repeat customer is greater than potential customer. This shows that the basic conditions of security, comfort and situational normality of e-commerce are exist.