The Effects of Marketing Mix Elements on Customer-Based Brand Equity in Retailing
| Main Authors: | , Yohanes Hans Ananda, , Prof. Dr. Basu Swastha Dhammesta, M.B.A. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2012
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/98390/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=53509 |