PEMETAAN STRATEGI PT BANK DKI: Aplikasi Pendekatan Balanced Scorecard
| Main Authors: | , Reva Riyanti, SE, , Dr. Hani Handoko |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2012
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/98370/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=52180 |
Daftar Isi:
- The research objectives to identify strategic objectives for each perspective in the Balanced Scorecard are based on the mission and vision of PT Bank DKI. The second objective is to mapping out a strategy of PT Bank DKI used Balanced Scorecard analysis. This research is using four perspectives of Balanced Scorecard analysis. The factors are financial perspective, customer perspective, internal business perspective, and learning and growth perspectives in measuring performance and develop mapping strategies applied by PT Bank DKI. Data used are primary data and secondary data from both inside and outside the company. Data was collected through observation, questionnaires, and interviews on the implementation of business activity in PT Bank DKI. The balanced scorecard approach enables companies to conduct performance measurement as a whole and uses four perspectives: financial perspective, customer perspective, internal business perspective and the perspective of growth and learning. The balanced scorecard approach also allows companies in determining which strategy targets will be pursued. The strategic objectives of PT Bank DKI based on four perspectives of the balanced scorecard is as follows: First, the strategic objective on the financial perspective is to: (1) restrictions on lending and increased credit selectivity, (2) strengthen bank liquidity by increasing the funding aspect, (3) effective use of investments, (4) increased revenue. Second, the strategic objectives in the customer�s perspective are to increase the number of customers and increasing customer from among the teachers. Third, the strategic target in internal business processes are: (1) improved service quality, (2) improving the quality of community and government recognition. Fourth, the growth and learning perspective of strategic goals pursued in the form of: (1) improving the quality of human resources, (2) development tools and technologies.