Evaluasi Strategi Bisnis Pada Jaringan Pemasaran Studi Kasus: Jaringan Agen Resmi Pelumas Pertamina
| Main Authors: | , Sigit Setiawan, , Prof. Dr. Djoko Susanto, MSA |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2012
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/98346/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=53493 |
Daftar Isi:
- Pertamina lubricants is known as a market leader in Indonesia does have some advantages over competitors factor, particularly of raw material (base oil), competitive price as well as dealer network. When analyzed further in there are still weakness in the channel management, which it is no less important to immediately be considering its position in direct contact with consumers. In the end of this paper there are three research objectives to be achieved, namely : 1. To evaluate the pattern of official dealer work in marketing Pertamina lubricants. 2. Perform any analysis of business process from authorized dealer that become critical point in providing customer satisfaction. 3. Provide recommendations for appropriate strategies Pertamina in managing dealer network so as contribute positively brand image for PERTAMINA lubricants. This research is a descriptive nature of case studies on PERTAMINA lubricants using analysis tools such as competitive analysis strategy