ANALISA PENGARUH KEPERCAYAAN PADA MEREK TERHADAP LOYALITAS MEREK KONSUMEN MOBIL PENUMPANG PRODUK JEPANG DAN KOREA
| Main Authors: | , Eric Binawan, S. Pt, , Bernardinus Maria Purwanto, Dr., M.B.A |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2012
|
| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/98259/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=52118 |
| ctrlnum |
98259 |
|---|---|
| fullrecord |
<?xml version="1.0"?>
<dc schemaLocation="http://www.openarchives.org/OAI/2.0/oai_dc/ http://www.openarchives.org/OAI/2.0/oai_dc.xsd"><relation>https://repository.ugm.ac.id/98259/</relation><title>ANALISA PENGARUH KEPERCAYAAN PADA MEREK TERHADAP LOYALITAS MEREK KONSUMEN MOBIL PENUMPANG PRODUK JEPANG DAN KOREA</title><creator>, Eric Binawan, S. Pt</creator><creator>, Bernardinus Maria Purwanto, Dr., M.B.A</creator><subject>ETD</subject><description>In the competition that getting stronger, every company faces challenges of
decreasing customer loyalty due to variety of brand selection and the quality gap
decrease. One of the factor that affect to brand loyalty building is brand trust.
Korean car�s global performance is already equal with Japanese car, but that
condition is not reflected in Indonesia. To find out the cause of weak
performance of Korean car brand in Indonesia, analysis of the effect of trust in
brand to brand loyalty of Japanese and Korean car was conducted. From the
analysis of regression to 100 respondent, found that trust in brand have effect to
the bulding of brand loyalty and the difference of brand owning experience is
effected to the brand trust variable that affected to brand loyalty building.</description><publisher>[Yogyakarta] : Universitas Gadjah Mada</publisher><date>2012</date><type>Thesis:Thesis</type><type>PeerReview:NonPeerReviewed</type><identifier> , Eric Binawan, S. Pt and , Bernardinus Maria Purwanto, Dr., M.B.A (2012) ANALISA PENGARUH KEPERCAYAAN PADA MEREK TERHADAP LOYALITAS MEREK KONSUMEN MOBIL PENUMPANG PRODUK JEPANG DAN KOREA. UNSPECIFIED thesis, UNSPECIFIED. </identifier><relation>http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=52118</relation><recordID>98259</recordID></dc>
|
| format |
Thesis:Thesis Thesis PeerReview:NonPeerReviewed PeerReview |
| author |
, Eric Binawan, S. Pt , Bernardinus Maria Purwanto, Dr., M.B.A |
| title |
ANALISA PENGARUH KEPERCAYAAN PADA MEREK TERHADAP LOYALITAS MEREK KONSUMEN MOBIL PENUMPANG PRODUK JEPANG DAN KOREA |
| publisher |
[Yogyakarta] : Universitas Gadjah Mada |
| publishDate |
2012 |
| topic |
ETD |
| url |
https://repository.ugm.ac.id/98259/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=52118 |
| contents |
In the competition that getting stronger, every company faces challenges of
decreasing customer loyalty due to variety of brand selection and the quality gap
decrease. One of the factor that affect to brand loyalty building is brand trust.
Korean car�s global performance is already equal with Japanese car, but that
condition is not reflected in Indonesia. To find out the cause of weak
performance of Korean car brand in Indonesia, analysis of the effect of trust in
brand to brand loyalty of Japanese and Korean car was conducted. From the
analysis of regression to 100 respondent, found that trust in brand have effect to
the bulding of brand loyalty and the difference of brand owning experience is
effected to the brand trust variable that affected to brand loyalty building. |
| id |
IOS2744.98259 |
| institution |
Universitas Gadjah Mada |
| institution_id |
19 |
| institution_type |
library:university library |
| library |
Perpustakaan Pusat Universitas Gadjah Mada |
| library_id |
488 |
| collection |
UGM Repository |
| repository_id |
2744 |
| subject_area |
Karya Umum |
| city |
SLEMAN |
| province |
DAERAH ISTIMEWA YOGYAKARTA |
| repoId |
IOS2744 |
| first_indexed |
2016-09-14T18:29:09Z |
| last_indexed |
2016-09-22T21:43:07Z |
| recordtype |
dc |
| _version_ |
1765816351543263232 |
| score |
17.538404 |