Analisis Strategi Lembaga Keuangan Mikro Syariah Non-Bank: Studi Pada BMT Beringhardjo, Yogyakarta
| Main Authors: | , Marissa Haque Fawzi, , Prof.Dr.Basu Swastha Dharmmesta,MBA |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2012
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/98251/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=53461 |
Daftar Isi:
- The vast growing industry of Indonesian syariah economic development, could not be separated from the fact that 80 percent of Indonesian population were Muslims. Prior to the 1998 economic down fall, and with almost the same condition in ten years after in 2008, amidst the liberalization macroeconomic storm, players of syariah micro economic non-bank business or BMT (Baitul Maal wa Tamwil) have the endurance to be remain stable as well as run sustain humble expansions. Unfortunately, the situation had created a high competition tension among players, as well as well as the influence from its external factors which simultaneously strives BMT Beringhadjo to evaluate its strategy to be able to be sustainable and well developed by formulating a new strategy on its competitive advantage. The research conduction begins with the internal and external analysis of the company using the SWOT Analysis methods. Where the SWOT Analysis shows the strength of BMT Beringhadjo business in its market penetration. BMT Beringhadjo business attraction lies in the human development research conducting. Through the IE Matrix, founds BMT Beringhadjo competitive position in IV Quadrant or cell IV Matrix IE, with growth strategy through horizontal integration concentration. Looking to the position of: (1) competition