Analisa Strategi Perusahaan Dalam Persaingan studi kasus di PT Perusahaan Gas Negara (Persero) Tbk
| Main Authors: | , Jefryanto Pasaribu, , Dr. Fahmy Radhi, MBA |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2012
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/98243/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=53455 |
Daftar Isi:
- The purpose of this research is to analyze and evaluate competitive strategy of PT Perusahaan Gas Negara (Persero) Tbk in downstream natural gas industry. Qualitative analysis method used on this research based on sales and growth achievement, SWOT Analysis is also being used to evaluate the strategy by finding strength, weakness, opportunity and threat factor. The critical/most important factor and the relevancy to company�s future are identified by Key Success Factor Analysis. This research concludes that PT Perusahaan Gas Negara (Persero) Tbk competitive strategy is relevant to the competitive industry and environtment change.