Hambatan Terhadap Adopsi Internet banking: Studi Kualitatif Pada Nasabah OCBC NISP

Main Authors: , ARLAN PRATAMA NAPITUPULU, , BM Purwanto
Format: Thesis NonPeerReviewed
Terbitan: [Yogyakarta] : Universitas Gadjah Mada , 2012
Subjects:
ETD
Online Access: https://repository.ugm.ac.id/98210/
http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=52101
Daftar Isi:
  • Internet banking distribution channel has proliferated recently for individual and corporate users. This research purpose is to identify critical factors that hinder internet banking adoption among corporate users. This is an exploratory research that refers to Rotchanakitumnuai and Speece (2003)â��s research â��Barriers to Internet banking adoption: a qualitative study among corporate customers in Thailandâ��. The researcher conducted in- depth interview with person-in-charge of financial decision making from each company. Those companies were classified into two categories