ANALISIS PENGARUH SIKAP DAN NORMA SUBYEKTIF PADA NIAT KONSUMEN UNTUKI MEMBELI TEH BOTOL SOSRO
| Main Authors: | , Fahmiansyah, , Dr. Slamet Santoso Sarwono, MBA. |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2012
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/98196/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=53434 |
Daftar Isi:
- The tight competition in ready-to-consume tea industry has created rivalries between the manufacturers. This makes it necessary for the manufacturers to know and understand the behavior of its consumer. By knowing and understanding their consumer�s behavior, it will make it easier for the manufacturers to communicate or socializing the product they want to sell. Theory of Reasoned Action to analyze the behavior of Teh Botol Sosro consumers in particular, in terms of purchasing process by analyzing the consumers� intention to buy Teh Botol Sosro. In Theory of Reasoned Action a person�s intention is formed through two cognitions