PENGARUH KUALITAS PRODUK TERHADAP TINGKAT KUNJUNGAN WISATAWAN DI DAERAH TUJUAN WISATA TELAGA SARANGAN
| Main Authors: | , Radhiana Ahyani, , Ir. M. Santosa, MS |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2012
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/97855/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=54115 |
Daftar Isi:
- Sarangan Lake tourism area is the most mainstay tourism destination at the Kabupaten Magetan. As the core product, it is appropriate to maintain quality product as good as possible in order to increase the number of tourist visits. However, in fact Sarangan Lake experiencing difficulties in attract tourists during the last 4 years. This reaserch aims to determine the influence of product quality in the Sarangan Lake area as a basis for increasing the number of tourist visits, then identify the multiple factors that influence to the tourist visits level. This research is using descriptive qualitative method that involving 100 people as respondents. The analysis of the questionnaire results based of each respondent profile, here in after described the effect of product quality to the increase number in tourist visits. The results showed tha the tourism products quality is still at adequate category rate. Sarangan region has considerable potential to be developed, but that potential has not been optimally used. Types of quality products directives that allow the development at Sarangan includes attractions, amenities, accessibility, information and human resource.