TINGKAT KEPUASAN WISATAWAN MANCANEGARA TERHADAP KUALITAS PELAYANAN INFORMASI WISATA DI TOURIST INFORMATION CENTRE (TIC) PROVINSI DIY
| Main Authors: | , Arisa, S.Pd, , Dr. Erwan Agus Purwanto, MA. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2011
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/90439/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=53366 |
Daftar Isi:
- The Improvement of service quality will certainly have an impact on tourist satisfaction as the service user. When someone buys a service he/she also buy the experience from that service. Experience directly or indirectly can create a dislike or like feeling of the service that has been received. The purpose of this research is to determine the tourist satisfaction toward the service quality in Tourist information Center (TIC) of Yogyakarta. This research is using survey method with a descriptive approach, supported by qualitative data. The sample of this research is taking by using accidental sampling. The data analysis is based on five dimensions of quality of service, which are Tangible, Reliability, Responsiveness, Assurance and Empathy. The result shows that the satisfaction level is very high, that can be seen from the satisfaction index score is 91,05, and the service performance is very good. The Improvement of human recourses and adequate facilities in the future is expected to enhance the role of TIC DIY to give best the information for the tourist.