analisa hubungan kinerja karyawan dan kinerja produk dengan loyalitas pelanggan di unit korporasi PT. Bank CIMB Niaga Tbk
| Main Authors: | , BAGUS PRASOJO, , Dr. BM. Purwanto, MBA. |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2011
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/89780/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51050 |
Daftar Isi:
- This research is a research based on customers� perception to employee performance and product performance to customers�loyality in Corprate Banking Group PT. Bank CIMB Niaga Tbk. Research focused on relationship between employee performance and product performance to customers� loyality. This research use MEAN from dimensions of employee performance, product performance and customers� loyality which is related with manufacturing sector industry and non manufacturing sector industry. Result showed that employee performance and product performance has positive with customers� loyality in Corporate Banking Group PT. Bank CIMB Niaga Tbk. This research found that effect of all dimension of employee performance and product performance is directly effect to customers� loyality.