ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT UTILISASI KONSUMEN DALAM PELAYANAN KESEHATAN GIGI DI RUMAH SAKIT PINDAD BANDUNG
| Main Authors: | , Ni Nur Amalia, S.Si. T., , Prof. drg. Niken Widiyanti, M.DSc. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2011
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/89587/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51993 |
Daftar Isi:
- Background: Transformation of hospital development in recent years enters the global situation that is competitive in market value. Lack of subsidy changes hospital development from adopting humanity values to economic view. To attract consumers, lots of efforts have been made. Sustainability of consumers is essential to the hospital because hospital business depends on consumers. Pindad hospital is open to the general public, not only for Pindad staff. Average visits to Dental Polyclinic of Pindad Hospital by the community are as many as 35 patients and by employer 465 patients a month. This extreme difference attracts the interest of the researcher to study this issue. Objective: The study aimed to identify factors affecting interest of consumers in utilizing Pindad Hospital service. Method: The study was non experimental with cross sectional study design. Subject consisted of 200 people, divided into two groups