PENGARUH KUALITAS YANG DIPERSEPSIKAN, NILAI YANG DIPERSEPSIKAN, KEPUASAN KONSUMEN, DAN KEPERCAYAAN MEREK PADA NIAT PEMBELIAN ULANG TELEPON SELULER
| Main Authors: | , Martina Rahmawati Masitoh, SE., , Prof. Dr. Basu Swastha Dh., MBA. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2011
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/89215/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51848 |
Daftar Isi:
- This study examines the effect of perceived quality, perceived value, customer satisfaction, and brand trust on repurchase intentions in the context of mobile phone. Sampling method is nonprobability sampling with purposive sampling. Data were collected using a questionnaire survey. The sample in this study consisted of 290 students who have, buying and using mobile phone in Yogyakarta areas. This study using Structural Equation Modeling (SEM) that allows the testing carried out simultaneously. This study reveals that perceived quality has a positive effect on consumer satisfaction, perceived value has a positif effect on consumer satisfaction, consumer satisfaction has a positif effect on brand trust, brand trust has a positive effect on repurchase intentions, and customer satisfaction has a direct effect on repurchase intentions. The findings also reveal that perceived quality and perceived value have indirect effect on repurchase intentions. The result of the study provide several implications. The implications of the research are also discussed.