PERSEPSI VISUAL SEBAGAI FAKTOR PENATAAN REKLAME KOMERSIAL LUAR RUANG Studi kasus: Jalan Affandi�Yogyakarta(Penggal II, Unit Penelitian II dan V)
| Main Authors: | , Fitri Prawitasari, S.T, , Prof. Dr. Ir. Wiendu Nuryanti, M.Arch. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2011
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/88981/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=51362 |
Daftar Isi:
- Affandi road is a primary collector street located in Depok District, Sleman Regency, Yogyakarta Special Province which rapidly developed in the economic sector. Two reasons why this street is been aimed to be commercial area by the economic stake holders are: (1) a trigger to support the recent development of educational facilities, such as six college in this area, that are Gadjah Mada University, Yogyakarta State University, Sanata Dharma University, Atma Jaya University, Indonesia Islamic University and Mercu Buana University. And (2) trigger Adi Sutjipto street as second commercial area apart from Malioboro which the site location is in the eastern part of Yogyakarta city agglomeration of transprovincial hub. Economic growth indicated by commercial building density and street element density with the most attractive typology, quantity, and quality which is the outdoor commercial signage. At first the essence of outdoor commercial signage is a visual communication media that contains �information� and �explanation�. However setting implementation are not consistent with the current regulation and worsen by the absence of sanction. Therefore conflicts in layout cannot be avoided and settings become more crowded. Overcommunicated that cause by crowded layout of outdoor commercial signage generate stress to passerby level especially vehicle users who have to observe the advertisement in certain distance and speed. Therefore visual distortion that creates visual confusion occurs. In this research, passersby with certain criteria have been chosen as perceptor that will be the actors to fix the outdoor commercial signage setting layout in Jalan Affandi. Using they ability to observe and decorate they surrounding environment by instinct, positive subjectivity of perception that affect the idea to maintain the stability of advertisement layout by controlling crowding and creating interest is been explored. The result then analyzed and processed to create guidelines and design recommendation of outdoor commercial signage layout setting in Jalan Affandi, especially for the appointed street segment observed.