Authorization :: Consumer perceived brand parity and the impact on brand switching behavior
| Main Authors: | , PRATOMO, Kurniawan wishnu, , Basu Swastha Dharmmesta, Prof., Dr., MBA |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2008
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/78666/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=39531 |