Analisis pengaruh asosiasi merek pada respon konsumen unutk produk hedonik dan utilitarian
| Main Authors: | , BUDIYANTO, , Dr. Sahid Susilo Nugroho, M.Sc |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2008
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/78497/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=39362 |