Using the flexible model to explain the impact of country of origin image on product beliefs, attitudes, and purchase intention :: A Survey on foreign and domestic brands of consumer
Main Authors: | , NUGRAHA, Albert Kriestian N.A, , Basu Swastha Dharmmesta, Prof.Dr.,MBA |
---|---|
Format: | Thesis NonPeerReviewed |
Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2007
|
Subjects: | |
Online Access: |
https://repository.ugm.ac.id/75694/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=36559 |