Consumers' perception on brand personality of non-Asian Brands, Asian Brands, and the effect on intention to buy
| Main Authors: | , MAHANANI, Nurul Ken, , Prof.Dr. Basu Swastha Dharmmesta, MBA |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2003
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/49097/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=9962 |