Print Advertising Copy Testing:Some Problems In Validity
| Main Author: | Perpustakaan UGM, i-lib |
|---|---|
| Format: | Article NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 1993
|
| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/26438/ http://i-lib.ugm.ac.id/jurnal/download.php?dataId=9459 |
Daftar Isi:
- ABSTRAK This article aims to develop an integral overview of the present status of the theory of the copy testing LIalidity. ft Includes the presentation of the theoritical consideration or conceptual issues in "copy testing, some empirical results or finding In copy testing, and finally. proposes an alternative conceptual framework of copy testing that a company can use to improve ouirdity in copy testing peciatly in print copy resting. Keywords: Advertising