Service Quality:Understanding Customer Perception And
| Main Author: | Perpustakaan UGM, i-lib |
|---|---|
| Format: | Article NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2003
|
| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/25677/ http://i-lib.ugm.ac.id/jurnal/download.php?dataId=8677 |
Daftar Isi:
- This paper is an attempt to explain the processes and outcomes of customer services levels and how they shape customer perceptions (of their relationship with services providers) and reactions. As an entirely conceptual work, this paper proposes a model forunderstanding the pathway and the end of good and had customer service. Implications of the study on theory and practice are discussed. Keywords: commensalism