Preferensi pertumbuhan tiap golongan pendapatan konsumen terhadap atribut produk rumah real estate di Kodya Semarang = Preferential Consideration of Each Counsumer's Income Group to the Attributes of the Housing Products
| Main Author: | Perpustakaan UGM, i-lib |
|---|---|
| Format: | Article NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 1991
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/23082/ http://i-lib.ugm.ac.id/jurnal/download.php?dataId=6018 |
Daftar Isi:
- Housing industry, which is an effort to fulfil the people's need for dwellings, has developed in Semarang area In order to design a suitable marketing strategy, it is necessary to know the consumes preferential consideration to the products. attributes at various levels of income, which later on can be used as the basis of market segmentation. For this reason, this research is aimed to investigate the consumer's preferential. consideration to the attributes of the housing products of real estate in Kodya Semarang. The hypothesis of this research. states that: There is.a difference preferential consideration of each consumenr's income groups to the attributes of real estate in Kodya Semarang. By preferential consideration is meant the order of sequence of the consideration