Segmentasi demografis dan pemasaran produk di Indonesia
| Main Author: | Perpustakaan UGM, i-lib |
|---|---|
| Format: | Article NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 1995
|
| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/22073/ http://i-lib.ugm.ac.id/jurnal/download.php?dataId=4953 |
Daftar Isi:
- ABSTRAK There are many quantitive and qualitative factors that have , either direct or indirect effects on business activities. This article presents some types ofassociations, between demographic and socio-economic quantitive factors and business prospect in Indonesia for the year 2000. The increasing population sizes of Indonesia, from 194,6 million in 1995 to 261,4 in 2025 will go along with increasing demand of various products. Hence, in general, business activities will be growing as well. But, the total number of births per year will decrease, which will cause the market of products for babies to decrease. These contrary cases show the importance of considering market segmentation(s) based on demographic factors. This paper also illustrates the association between demographic (market) segmentation(s) and sets of specific products and the chance or probability of business development with respect to demographic change in the year 2000. Eventhough the quality of labor force in Indonesia is still very low (74,5 percent have at most elementary education), it is estimated that the quality of human resources in Indonesia will increase. The GNP per capita is estimated to increase to at least 1,104.07 (US$) in the year of 2005 and become 2,012.01 (US$) in 2020. This shows that the population purchasing power will increase as well. Hence, the chances for business will be better in the twenty-first century, either for business expansion or new business. Keywords: demographic, marketing