Analisis preferensi konsumen dan uji mutu mie instant di Daerah Istimewa Yogyakarta (Analysis of consumers' preference and quality testing for instant nodle at Yogyakarta special province)
| Main Author: | Perpustakaan UGM, i-lib |
|---|---|
| Format: | Article NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2000
|
| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/21424/ http://i-lib.ugm.ac.id/jurnal/download.php?dataId=4286 |
Daftar Isi:
- The dynamics of societal economy has forced instant noodle producers into a tighter competition. An explosion of instant noodle trade names in the market showed that only a high quality product that could survive in the long term. Therefore, instant noodle producers are challanged to conduct their research and development to improve their position in the market. The aim of this research is to study consumers' preference to conduct quality testing, to find out relationship between preference and quality, and propose product development strategy. Consumers' preference is studied using questionnaires, while instant noodle quality was tested in the laboratory. Based on those two basic informations a product development strategy was proposed. This research indicates that consumer prefers instant noodle due to its taste, easy to make, and affordable for most people. Positive correlation between preference and quality could help producers to develop their products through enhancement of taste, quality and process assurance. Key words : instant noddle, consumers' preference, quality testing -