Strategi Pemasaran Daya Tarik Wisata Taman Kyai Langgeng dalam Upaya Peningkatan Kunjungan Wisata
| Main Authors: | , CHIKY SEPTIANA ERIYANTI, , Fahmi Prihantoro, S.S., SH., M.Hum. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2014
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/134368/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=76033 |
Daftar Isi:
- Kyai Langgeng Park is one of most important assets in Magelang city. This tourist attraction is the one and only tourist spot with the conceptof city park and provides various rare and half rare plans, various kind of animals supported with some half facilities such as 33 rides and 12 meeting place. Kyai Langgeng park also well known as �recreation, sport and study� area with market targfeting of in large numbers as visitors. As the one and only different tourist attraction in Magelang city, Kyai Langgeng Park is supposed to be managed with a correct marketing activity in order to increase the number of tourist each year. The condition of tourist number, increase of decrease, may affect Kyai Langgeng�s Park income. The research methods used ini this study is a method of combination or mixed-method. Mixed-method combined quantitative and qualitative methods in sequence. Quantitative methods used in sampling as the initial determination of the respondent members and then used qualitative methods to describe the findings data. This research finds that as for the last years, the condition of tourist visiting Kyai Langgeng Park is unstable and the target is not achieved. The attraction has its high season condition on June, because of school holiday. Marketing strategy implented by Kyai Langgeng Park are put different and superior product, making multi-trip ticket, give discounts to tourist group, making different price for the game, using distribution channels both direct and indirect, promotion and seeking quality of human resource.