ANALISIS KEBERTERIMAAN KUALITAS JASA ESCROW SYSTEM DENGAN MENGGUNAKAN METODE Technology Acceptance Model DAN Service Quality (SERVQUAL)
| Main Authors: | , AJENG PUSPITA PURNAMA HAPSARI, , Dr. Sumiyana, M.Si. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2014
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/132952/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=73497 |
Daftar Isi:
- This study aims to replicate the study of Li, Liu, and Suomi (2009), Pikkarainen et al., (2004) and also provide the theoretical background and empirical evidence regarding the effect of perceived usefulness, perceived ease of use, security and privacy, trust, E-service quality, among others reliability, responsiveness and empathy towards the user acceptance escrow service in Ecommerce transactions. Sampling was done by using a sampling method of non-probability sampling with convenient sampling technique. The sample in this study consisted of 241 respondents who are users and consumers have an understanding of the escrow system facility or shared accounts. The data analysis methods are quantitative, the instrument analysis with validity and reliability testing, furthermore the logistic regression analysis. The results of this study indicate that perceived usefulness, perceived ease of use, security and privacy, trust, reliability, and responsiveness influence positive toward user acceptance escrow service in E-commerce transactions. While empathy effects negative and not significant toward the acceptance of the user of an escrow system. Suggestions for consumers who frequently shop online, the research information can be applied to minimize the fraud while doing online shopping. Keywords: Perceived usefulness, perceived ease of use, security and privacy, trust, reliability, responsiveness and empathy, acceptance by user�s escrow service.