ANALISIS RANTAI PASOK BERAS ORGANIK CV. GREEN HEALTH AGRICULTURE DENGAN PETANI MITRA DI DAERAH ISTIMEWA YOGYAKARTA
| Main Authors: | , MUHAMAD FITRIYADI, , Dr. Jamhari, SP, MP. |
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| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2014
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/132825/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=73368 |
Daftar Isi:
- This research aimed to (1) determine the mechanism of supply chain organic rice made by CV. Green Health Agriculture (2) determine the system of partnership with farmers (3) determine marketing margin and the monopoly index value of each marketing agencies (4) determine the development of CV. Green Health Agriculture�s organic rice sales volume, and (5) determine the CV. Green Health Agriculture�s during 2013. The basic mehtod used for this research is descriptive analysis. Sampling method is purposive sampling, 10 partner farmers in DIY and 10 agencies in Jakarta, Bogor, Tangerang and Bekasi. Methods of analysis used marketing margin calculation, the value of monopoly index, profit calculation, and linear trends. The research results showed that the mechanism of supply chain organic rice made by the CV Green Health Agriculture is a Coaching Partner to farmers, lending seeds, organic rice Purchase, Sorting and Grading, packaging, marketing and sales. Based on the results of analysis, there is a difference of marketing margin obtained CV. Green Health Agriculture in the period January 2011 and December 2013. The most dominating marketing agencies in supply chain of organic rice is CV. Green Health Agriculture with an monopoly index value of 8.25. While value of monopoly index agent based on the highest city are Depok, Jakarta, Bogor, Tangerang, and Bekasi with each value of 3.68