STRATEGI PENGEMBANGAN MUSEUM AFFANDI
| Main Authors: | , NURUL AZIFAH Y., , Dra. Ambar Teguh Sulistiyani, M.Si |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2014
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/132391/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=72923 |
Daftar Isi:
- Affandi Museum is a private museum in the Sleman district of Yogyakarta, which preserve the paintings by maestro Affandi. This study aims to formulate appropriate strategies in the development of Affandi museum. Data collected by observation, interview and documentation. Data analysis techniques in this study is qualitative descriptive analysis, strategy formulation stages begins with the analysis of the internal environment of Physical, Human Resources, Financial Resources, and promotion, as well as the external environment technology advances, visitors, collaborators, and educational curriculum. The next stage is the SWOT matrix analysis. From the SWOT matrix will produce a strategic issue which is then tested through the Litmus Test. Affandi museum development strategy generated are: (1) Improving the quality of human resources in the development of museum museum. (2) Procurement of tour packages in cooperation with travel agents and education institutions. (3) Optimizing the Internet as a promotional medium. (4) Submit a proposal of cooperation with several parties in order to sponsor the development of the museum. (5) Improvement of innovation programs at the Museum Affandi. The strategy to be the answer to solve research problems that are in the museum Affandi Affandi museum development can be applied to the optimum