KONSUMERISME DI KALANGAN PENGGEMAR GRUP IDOLA � KAT-TUN DI INDONESIA
| Main Authors: | , DESLYANA ESA KHARISMA, , Stedi Wardoyo, SS., MA. |
|---|---|
| Format: | Thesis NonPeerReviewed |
| Terbitan: |
[Yogyakarta] : Universitas Gadjah Mada
, 2014
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| Subjects: | |
| Online Access: |
https://repository.ugm.ac.id/131906/ http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=72417 |
Daftar Isi:
- This thesis examine consumerism of Japanese idol group � KAT-TUN�s fans in Indonesia. The purpose of this study is to explain the reason why fans loves KAT-TUN as an Idol, the consumerism of fans it self, and the impact from those activity. This research analisis is using qualitative methode that based on consumer culture�s theory. Based on the reasearch result, it has discovered that the reason of Indonesian�s fans loves KAT-TUN are from their unique musics and from their characteristics. From the result of the research, they using around 30% from their main income for buying KAT-TUN�s official goods like CD, DVD, magazine, and more. Moreover, they using about 8% from their main income for internet needs. The positive value from this activity are, they got a lot of friends, motivated, inspired, learn Japanese culture and languange, and as media entertainment. While the negative value from this activity are emergence ofexcessiveconsumption and fanaticsm. Key words: consumer culture, idol group, fans.